Firestarter.
The operational backbone for training businesses.
Firestarter is practice management software built for the way training businesses actually operate. From the first time a prospect lands on your contact form, through enrollment, through the curriculum, through the alumni relationship — the lifecycle of a serious student is the spine of the product.
The big incumbent platforms in the gym and studio space were not built with structured training businesses in mind. They tack training on as an afterthought. We started there, and worked outward.
The whole school, on one screen.
Firestarter brings the daily reality of running a training business into one clear surface — students, schedule, communication, and the few numbers that actually matter.
The student lifecycle
Lead capture, enrollment, attendance, progression, alumni follow-through. The full arc, in one place, designed for the way instruction businesses actually move people through it.
Scheduling that respects reality
Cohorts, recurring classes, private lessons, capacity limits, waitlists, and the everyday rescheduling that comes with running a real operation.
Communication built in
The right message, to the right student, at the right point in their journey. Less manual work, more time on the floor.
Visibility into the business
The handful of numbers an owner actually needs to run a healthy training business — surfaced cleanly, without a dashboard archaeology project.
Firearms Academies
From the single-instructor operation running its first cohort, through multi-location schools with full curricula and several staff instructors.
Defensive Skills Schools
Programs teaching the broader civilian defense space — empty-hand, edged, less-lethal, situational — that need a serious operational system underneath them.
Firestarter is in private development with a small group of partner academies.
We’re being deliberate about who we onboard during this phase. If you run a training business and the description above sounds like the tool you’ve been waiting for, get in touch.